Tylenol wanted to create a key visual and demo for their new Easy To Swallow pill. Research showed that there is a high number of people that are afraid to swallow pills, with or without water. So this new product was made to help people feel more comfortable swallowing.

We also made some social pieces to target a broader consumer set.

Client: Tylenol
Agency: Doner
Partners: Director: Ron Hamad 3D Animation: Televisor
Role: Creative Director