Poland Spring® Brand Natural Spring Water is sourced from carefully selected springs in Maine to provide a fresh taste that's enjoyed throughout the world.

As a brand, they wanted to emphasize the fact that they source their water from the Northeast. So we came up with having a spokesperson representing the region and adding a bit of humor to the campaign. With a deep love of water, Patty Spring is here to tell the world not all water is the same. Sourced from natural springs in Maine since 1845, Poland Spring is crisp, refreshing and downright delicious, just like nature intended.

Client: Poland Spring
Agency: Doner
Partners: Wolfgang - Directed by Adam Jones
Role: Creative Director