A beautiful, wonderful mess means nothing is getting in the way of being your best, brightest kid-self.

Let’s face it: kids are messy. Like when they dump their muddy soccer cleats on the clean kitchen floor. Or when they’re covered head to toe in pureed peas.
Or when they take the dog for a ride through the living room like a Triple Crown jockey.

But here’s the weird truth about those messes: you secretly love them. Why? Because they mean your kids are footloose and allergy symptom free.

In this campaign we celebrate giving kids 24 hours of allergy relief with Children’s Zyrtec. It helps their best selves shine through, even if that means a mess or two.

Client: ZYRTEC
Agency: Doner
Partners: Electra Filmworks - Directed by Ze’ev Waismann
Role: Creative Director