For the Winter Olympics, Chevy wanted to honor the athletes competing in the games. We came up with a series of disruptive ads placed in USA Today newspaper full-page spreads. The idea was to have phony copy written to appear like actual stories covering the games. We snuck in Chevy branding into each story, and also an image of an athlete wrecking the page in their particular style. The reader would see hints and teases of the actual ad that would appear on the next page. 

Client: Chevrolet
Agency: Campbell-Ewald
Partners: Gecco
Role: Senior Art Director